Under-glaze, transfer printed blue and white ware was, and still is, a staple product
of the UK pottery industry. One of the most famous patterns is ‘ Denmark’ or ‘Blue
Denmark’ produced by the business known as Furnivals Ltd and its successors. The
pattern has a fascinating history.
The Furnivals ‘Blue Denmark’ pattern is based on an original produced in Copenhagen,
Denmark, in the 19th Century. Its origins, however are even older and tradition
has it that the pattern was brought to Europe from China or Japan at some time in
the late 18th Century.
Frantz Heinrich Muller first produced the pattern at his pottery in Copenhagen at
some time between 1776 and 1779. After establishing his pottery he travelled to
Germany and recruited skilled workers from the Meissen factories. It is likely he
also discovered and brought back what was to become known as the ‘Danish’ pattern.
Other names have been ‘Denmark’, ‘Blue Denmark’, ‘Danish Pattern’ and ‘Mussel Pattern’.
Muller was a chemist and his contribution may have been the development of the characteristic
ultramarine blue used on the wares. The pattern was immediately popular and when
Muller’s factory was rescued by the financial support of King Christian VII and became
the Royal Porcelain Factory of Copenhagen ‘Royal Copenhagen’, the ‘Danish’ pattern
was central to its success – as it still is today.
On close examination the pattern consists of a repeating pattern of mussels and stylized
flowers traditionally in an under-glaze blue on a white background. The pattern
is complex, but not over-elaborate and sits crisply on any pure white background.
To quote from the Pottery Gazette –
“The effect pleases everyone with any sense at all of neatness and clarity. It seems
somehow to typify the typical Danish love of hygiene in food preparation and service,
this quality being self-expressed in terms of coolness. There is a clean, satisfying,
superlative beauty in it that seems to conjure up a sense of health and vitality.”
‘ Furnivals were the most prominent of several Staffordshire potters to produce versions
of the pattern based on the Royal Copenhagen original. Company records suggest that
the pattern was produced from the 1850s and with virtually no modification to the
pattern or shape was produced until the closure of the business in 1968.
Furnivals (1913) Ltd was acquired by Barrett’s of Staffordshire Ltd in 1967 however
shortages of labour frustrated Barrett’s plans for modernisation and expansion of
the business and the factory was closed in 1968. The Furnivals name and some of
its best known patterns, including 'Blue Denmark', were purchased by Enoch Wedgwood
(Tunstall) Ltd (formerly Wedgwood & Co. Ltd) who continued to supply the market with
the popular pattern - including the 'Furnivals' backstamp!
Enoch Wedgwood was itself acquired by Josiah Wedgwood & Sons Ltd in 1980 and perhaps
it is not a surprise that ‘Blue Denmark’ has been produced by at least two Waterford
Wedgwood brands – Mason’s Ironstone China Ltd and Franciscan.