Histories of UK potters and pottery manufacturers

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© Michael Perry 2011. Contact

Image courtesy of Lema Publishing Ltd, publishers of ‘Tableware International’ www.tablewareinternational.com

Last updated: 1st August 2011


‘Moderne’ style developed in parallel to art deco - and is often described as an art deco style -  but derived its inspiration not from the arts, but from era’s developments in science and technology. Forms were simplified and emphasised functionality (in particular aerodynamic forms) rather than the opulence and purely decorative richness of pure art deco.  

Moderne Style perhaps had less impact on UK ceramic design, although there are notable exception such as the Wiltshaw & Robinson Ltd ‘Moderne’ shaped tea and coffee wares of the mid-1930s, the ‘Vogue’ teaware produced by Shelley Potteries Ltd, and some of the shapes modelled by Clarice Cliff.

Arguably, Moderne style is seen in form rather than decoration.


Wiltshaw & Robinson Ltd

This Carlton Ware ‘Moderne’ trio in matt glaze finish is an example of the ‘Moderne’ or ‘Streamline’ style that evolved as part of Art Deco in the 1930s.

Image: © Michael Perry 2010


Wiltshaw & Robinson Ltd, 1930s