‘Moderne’ style developed in parallel to art deco - and is often described as an
art deco style - but derived its inspiration not from the arts, but from era’s developments
in science and technology. Forms were simplified and emphasised functionality (in
particular aerodynamic forms) rather than the opulence and purely decorative richness
of pure art deco.
Moderne Style perhaps had less impact on UK ceramic design, although there are notable
exception such as the Wiltshaw & Robinson Ltd ‘Moderne’ shaped tea and coffee wares
of the mid-1930s, the ‘Vogue’ teaware produced by Shelley Potteries Ltd, and some
of the shapes modelled by Clarice Cliff.
Arguably, Moderne style is seen in form rather than decoration.
Wiltshaw & Robinson Ltd
This Carlton Ware ‘Moderne’ trio in matt glaze finish is an example of the ‘Moderne’
or ‘Streamline’ style that evolved as part of Art Deco in the 1930s.